If there is one thing sport psychology coach Josh Abel is hoping student athletes understand from his willingness to offer assistance, it's that "success is in the doing, not the achieving".

Abel, who earned his Bachelor of Psychology (Honors) Degree from the University of Guelph and later his Master of Human Kinetics, Intervention and Consultation in Sport and Exercise Psychology at the University of Ottawa, has joined the George Brown College Athletics and Recreation staff.

Hearing him talk, initially at a session for Varsity athletes in Men's and Women's Soccer and Baseball, Abel has a clear mandate: to make an impact on the lives of student athletes.

"There is a misconception that sport psychologists are only for problem athletes and people who need help," said Abel. "That's wrong. It's about helping a student be the best he or she can."

Abel, a graduate of Toronto's York Mills Collegiate, was also selected Athlete of the Year back in 2003. He played hockey and rugby, but his focus was on learning, improving and excelling.

"My role at George Brown is to try and improve the level of performance for Varsity athletes and teams as well as positive development and the well-being of those who perform for the College teams," said the 30-year old Abel, who is certified with the Canadian Sport Psychology Association.

Abel, through his own company, has developed and maintained long term business and improved performance with athletes reaching the Olympic as well as World and National championships.

"At George Brown, there's a focus on excellence and that's a great feeling for me," said Abel. "This is an environment that wants to push forward and it resonates with people. Sport psychology is about helping you be the best."

For many athletes, success is defined as making a team or winning a championship.

Abel said it's also about "giving 100% in effort, making smart decisions and respecting others".

"For some, it can be a grind juggling athletics, jobs, personal life and school," said Abel. "Every athlete should also be asking – how can I be better at what I do and also increase enjoyment?"

Abel said he hopes to meet every Varsity athlete through team meetings.

"There is no agenda," he said. "Athletes need to know that I won't overhaul the process. They are the leaders. Taking, refining and enhancing. I just guide them." - DG